Something for Summer was an event run by Inspiring Music and Central Bedfordshire Council. Traybake Studio was asked to develop a brand identity for the event as well as to film and photograph the event.
The ‘Something for Summer’ brand is a fun, summer looking identity. It uses a customised ‘cut out’ typography, used alongside the Inspiring music typography. The colour scheme brings in the colours of Inspiring Music and Central Bedfordshire brands. The logo has been designed to work in full colour, 2 colour and black & white. Summer graphical elements have been included within the logo letters. These are also available separately as individual graphics and used in custom backgrounds.
The logo has been designed in a way that it can be adapted and animated in future versions. It also offers scope to be used in a range of contexts with simplified versions created without graphical elements, which would be more suitable when printed small, such as pens or footers.
